How to Lead and Motivate Millenials

The millennials comprise nearly half of the new employee population in the US and in some corporate sectors such as high tech, they make up the majority.  In an article ”Mentoring Millennials” written by Jeanne C. Meister and Karie Willyerd they explore this topic using statistical data.  The reality is that the boomer generation will soon retire leaving the generation X’ers to shoulder the responsibility of developing this fast moving, instant gratification, adaptable generation.

I am technically a generation X’er myself and have had success developing members of this new workforce.  It’s tempting to over generalize a population of people.  But some of the research shown from the article above has highlighted a few key areas that will help us to stay connected to this new generation.  They do not remember a time without cell phones, email, texting or the Internet.  We are so connected that we are disconnected and find that the younger generation (Ages 21-30) have a different expectation, work ethic, and communication abilities. Everything is either text or email. I will attempt to offer a combination of commentary, sentiment and statistics shared by Jeanne Meister and Karie Willyerd.

What do millennials want?  Here is what some of the research has uncovered:

Millennials view work as a key part of life, not a separate activity that needs to be “balanced” by it. For that reason, they place a strong emphasis on finding work that’s personally fulfilling.  Click here to read the full article.

Author: Tad Carter.  Article Source

Join us at our next gathering in Morocco!

Travel back to a slower time of aromatic mint tea in cool courtyards and sun-drenched bazaars overflowing with handmade jewelry and colorful tagines during ASTA’s Destination Expo – Morocco. With a history stretching back nearly 10,000 years, Morocco has been crisscrossed by Roman legions, Berber caravans and Muslim scholars. The country’s great cities — Marrakech, Tangier, Fez and Rabat — offer a delicate balance of ancient traditions and modern-day conveniences.

ASTA has locked in the dates Feb. 26-March 1 for our next Destination Expo (ADE-15) to be held in Marrakech, and we are posting information as it becomes available on

We are in negotiations with the Moroccan tourism authorities and various hotels, but agents and suppliers are able to register now for this spectacular trip to North Africa, the land of the Berbers.

Pre and post tours with special agent pricing will range from 1-day excursions to 8-day tours of the Imperial Cities, a Jewish Heritage Tour, The Caravan Roads, Imperial, Holy and Roman Cities and Morocco Discovery. Royal Air Maroc is offering significant discounts between New York and Casablanca, and Delta Air Lines has come on board with reduced fares as well.

More details of the program will be released as they unfold. 

YPSers block out the end of February on your calendar now for this amazing destination!

Action Urgently Needed to Stop the So-Called Transparent Airfares Act

ASTA Member:

As you may know, ASTA has spent the last several months engaged in a congressional fight against H.R. 4156, the so-called “Transparent Airfares Act.” This bill would overturn the Department of Transportation’s 2012 “full-fare advertising” rule, which says that advertised airfares must state most prominently the full and final price to be paid by the consumer, including all government-imposed taxes and fees. As we see it, this bill would undermine comparison shopping for air travel, increase consumer confusion and frustration with airlines and travel agents alike, and render all the time and effort our industry has spent training for and complying with the DOT’s advertising rule wasted. (For more background see our June 5 member alert).

The airlines pushed this bill through committee without debate in April, and now have convinced Republican leadership to put it up for a vote in the full House of Representatives next week, as early as Monday.

This is a critical moment – we need all ASTA members and travel agents everywhere to contact their U.S. Representative ASAP.

Please take two minutes out of your schedule today to call your House member’s office and express your opposition to the Transparent Airfares Act, even if you have already done so.  Below this email is a step-by-step guide for doing so, complete with talking points to use.  (You can also send an email to your member through our web form, but with a short timeline what we really need is phone calls.)

Please act today!

If you have any questions, please contact Eben Peck, ASTA’s Vice President of Government Affairs, at Thank you!

Thank you!

Guide to Contacting House Offices re: H.R. 4156

Low Cost Ways To Market Yourself

It may sound counter-productive for someone who runs a marketing and design agency to be giving away trade secrets about low cost ways of promoting your business, but as an SME business ourselves we know how hungry the ‘marketing animal’ can be and also how sometimes the low cost, simple things can be very effective.

So here is a list of 14 ideas and tips for marketing your business. Even if you are doing some of these, hopefully there are some new ideas to try.

#1 Understand your target audience – this is one of the most important things you can do in terms of marketing and it costs nothing. You should have a clear idea of your target audience (or more likely audiences) and be able to describe them, understand their buying behaviour, preferences and prejudices. This then becomes the bedrock of your marketing – it defines what you should say, who you should say it and what offers of ‘hooks’ you should promote.

#2 Invest in the basics – logo, business card, web presence. Even before you have a website you can purchase your domain name and set up a professional email address. I cringe at the businesses who use it immediately screams ‘small time’ and that is not the way even the smallest of businesses should be viewed.

#3 Spend some time setting up free online listings – especially Google places, FreeIndex and any industry specific ones. Put in some searches yourself – often the directory sites feature high in the results – go and see if they offer a free or low cost listing service.  Continue reading.

Author: Shibam Sarbswa.  Article Source

ASTA Highlights 2014 Advocacy Successes

Just as travel agents are the best advocates for the traveling public, the American Society of Travel Agents (ASTA) is the ultimate advocate for the travel agent community. During the 1st half of 2014, ASTA had several successes in advocating on behalf of agencies across a number of federal and state policy debates.
“ASTA works tirelessly to protect the interests of its members and travel agents across the country before the U.S. Congress, the White House, federal agencies, all 50 state legislatures and even county and municipal governments,” said ASTA President and CEO Zane Kerby. “Thanks to the support of our members, we are able to leverage our unique strengths as an association – including grassroots advocacy, face-to-face lobbying before Members of Congress and regulators, and ASTAPAC – to ensure that the retail distribution channel remains strong and thriving for years to come.”

The highlights of ASTA’s advocacy work during the first half of 2014 include: 

Author: Jennifer Michels.  Article Source

ASTA 2014 Elections

Election Ballots have been emailed, be sure to have your voice heard and vote today! For details of the candidates go to

Each year ASTA conducts national elections and chapter elections. Qualified voting members must be in good standing with ASTA and include Travel Agent members and the official representatives/selected voting managers of Premium Member companies.  In 2014, (11) At-Large National Directors to the Board of Directors will be elected.

How long is a term of office?

Each National Director is elected to a two-year term. This year, official duties will be assumed at the end of ASTA Global Convention held aboard the Norwegian Breakaway, September 13-21, 2014, and continues through ASTA’s fall show in 2016.

If you did not receive your ballot email

Google Analytics 101 – 6 Basic Things Marketers Need to Know

As a marketer do you know what’s driving leads/sales to your website? Are you truly getting more out of your website by optimizing it effectively for search engines? Or do you know how much traffic your site is getting? Today, many marketers struggle to measure and get meaningful data from their website. I find that many marketers I know say they know about Google analytics but don’t know how to use the tool.

If you don’t know much about Google analytics, it’s is a free site tracking tool that allows you to gather information on where customers are accessing your website from and how they interact with each page, in real time. Rather than guessing about what your website’s statistics are, you can sign up for a free account to monitor your progress and ratings. This allows marketers to monitor prospects and customers more closely, and build a plan around targeting them. Google analytics can identify the average time spent on your website, the percentage of visitors who are browsing for the first time, the traffic sources, time on your site and bounce rate to name a few.

A Google analytics account can be set up for anyone who has a website and would like an analysis of how their website is performing. I’ve outlined six ways to get started with Google Analytics and increase your website traffic.

1) Determine your traffic source– What traffic sources are driving visitors to your website? A traffic source determines where the traffic to your website is coming from. Traffic can come from search engines, other websites, paid ads, referrals or direct traffic (typing a URL). Utilize the Traffic Sources Overview section within Google analytics to evaluate and compare the effectiveness of your search, referral, direct and campaign traffic. This metric can help determine areas of your website that are most successful and which are not, and help you make decisions on where to focus your advertising and site-optimization efforts.

2)  Determine your content sources – Click here to read more.

Author: Laura DeSanctis.  Article Source

Airline Passenger Group calls on airlines to lose the asterisk

WASHINGTON –, the largest airline passenger advocacy organization, is calling on the House Members to debate H.R. 4156, the deceptively titled “Transparent Airfares Act of 2014″.

The bill is supported by the airline industry, that wants to put the asterisk back in airfares.

It would undo the Full Fare Advertising Rule ordered in 2012 by the U.S. Department of Transportation (DOT). That rule requires airlines to advertise the full cost of a ticket, including taxes and fees levied by airport authorities and federal, state and local governments.

As it’s written, airlines would be allowed to report a base fare, then separately disclose the full cost of the ticket. For example, “Airfares From Only $1*.”

The president of the American Society of Travel Agents, Zane Kerby, said the bill “would allow airlines to deceive travelers about the actual cost of a flight.”

“The airlines challenged the rule in court and lost, then tried the United States Supreme Court, which refused to hear the case. Congress should stay its hand here,” Kerby said. “There is no evidence of consumer harm under the DOT rule, only benefits for the traveling public.”

Read full article.

Author: Vicky Karantzvelou.  Article Source

Webinar: Political Influence For Travel Agents

To many people, the term “PAC” conjures up images of smoke-filled rooms, suitcases full of cash and corrupt politicians. But the reality is more complicated. When it comes to influencing public policy, ASTA faces a choice – rely on the strength of our policy arguments, or supercharging that policy work by engaging in the political process.

Decisions are being made every day in Washington, D.C. and in state legislatures that will have an immediate and tangible impact on ASTA members’ bottom lines and the way they run their businesses. Join Eben Peck, ASTA’s Vice President for Government Affairs, to learn about why and how ASTA has chosen to engage in politics through ASTAPAC, and why we as an industry are better off for it.

Hear directly from ASTA headquarters and ask questions like:
• What is a PAC?
• Why does ASTA have one?
• What does having a PAC get us?
• Who can donate?
• What does ASTA do with the money?
• How can you motivate fellow members to support your chapter’s fundraising efforts?

Register for Our Webinar
Tuesday, July 29, 2014
2:00 PM – 3:00 PM EDT

YPS Of The Year Award – Nomination Deadline Fast Approaching







Nomination Deadline Soon Approaching!

Nominations are now being accepted for selection as the 2014 ASTA Young Professional of the Year.  This year’s award will be presented at the general session of the ASTA Global Convention aboard the Norweigan Breakaway.  This award will be presented to a young travel professional that has made great strides and contributions to the travel industry since entering the business.

Candidates for the Young Professional Award must meet the following eligibility requirements in order to be nominated:

  •     The individual must be 40 years of age or under.
  •     The individual must have been a participant of the ASTA Young Professional Society (YPS)              for a minimum of one year.
  •     The individual must have a current ASTA membership.

Click here to nominate an eligible YPS member!

Nominations will be accepted through July 11, 2014.  Self nominations will not be accepted, and supporting information may be requested from nominators.

Power your business at ASTA’s 2014 Global Convention.  YPS invites you to join us in September and benefit from a dynamic program featuring travel industry innovation and technology designed to move your business forward.

  •     Attend the YPS Summit
  •     Honor the Young Professional of the Year
  •     Party Aboard the Norweigan Breakaway!
  •     Connect with YPS Friends Old and New

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