Email Marketing and SPAM

Any Digital Marketeer will tell you the importance of Email and that it sits at the heart of most good digital marketing campaigns. Whilst the high decibel aura of social media and PPC marketing may evade the humble email it still rules the roost when it comes to ROI on campaigns^. That in my perception has got to do with the fact that Email is considered as the “home of digital presence” by most individuals. If Social Media is the favourite bar or restaurant where you chit chat, meet friends and gossip, email is the home address of your online presence

If you would have noticed most websites do want visitors to subscribe to their email lists. It establishes a unique connection and you can deliver communication directly to “the digital address” of their visitors who over time may become customers or at the very least promoters of the product or service. Such subscriptions are best used for BTL marketing considering that the person who visited the site has evinced interest in the subject. By further subscribing to the site it implies the visitor is interested in being updated on the topic the website deals in.

Now here is where I would like to introduce “SPAM”. The very genesis of this article is not to glorify email but to discuss the nuisance of SPAM bothering digital marketeers. For all practical purposes I am going to consider Gmail as default when I refer to email inbox. The reason is simple – it is the most widely used email service across the globe.

My Gmail handles SPAM pretty well and SPAM mail goes exactly where it should – the SPAM folder.However off lately I have been perturbed by the increasing percentage of SPAM I receive from financial services industry.If you look at the screen grab of my spam folder you will understand what I am taking about.  Continue reading article.

Author: Rohit Raina.  Article Source

Upcoming Webinar: G-101 Introduction to G Adventures

At G Adventures, we don’t see ourselves as just a tour operator – we are a social enterprise in the business of changing lives. We believe that travel transforms and that it can truly make our world a better place. As Travel Consultants people come to you every day in search of something – something only travel can provide. In this introduction to G Adventures, you’ll take away what makes us tick and why our secret ingredient (freedom) is a key selling advantage for you.

Join us on this webinar to learn about:
• The G Difference – what sets us apart in the industry and what that means to you and your clients
• Travel Consultant tools, portal, and your Global Purpose Specialist (GPS)
• The G Adventures culture and brand presented by the Mayor of G and why this story resonates with travelers

Sign up and attend for the chance to win cool G swag!

Why start a company blog?

If you associate the term “blog” with some ’90s era hacker, like Keanu Reeves’s character Neo in The Matrix, it might be time to reboot and reconsider. Blogging is no longer just for authority-questioning individuals—it’s become a legitimate form of communication for all types of people, and now for companies as well.

I’ve been blogging for about a year and a half on behalf of my current employer, AfterCollege (I manage the student-facing AfterCollege Blog and the university recruiting focused Employer Blog), and I’d like to share a few of the benefits I’ve observed so far.

Let’s start with the basics. What exactly is blogging?

To put it very simply, blogging is writing articles that are published online (rather than in a print publication). Blog posts are usually arranged in reverse chronological order, so the most recent content is at the top of the page and you scroll down or back to see posts that were written earlier.

Blogs cover everything you can imagine (and probably more). Nail art? Yep. Expat life in Paris, Paraguay, and everywhere in between? Absolutely. Hula hooping? You bet.

Some blogs are purely passion projects and don’t lead to any sort of money-making, while some are used by small business owners and “solopreneurs” to help get their message out to a wider audience.

And nowadays, most companies have realized that blogging is an excellent way to build brand recognition and a key component of their content marketing strategy. (For more on content marketing, check out my previous post.)

Do your eyes glaze over any time you hear someone use the phrase SEO (search engine optimization)? I won’t go into too many of the gory details here, but let’s suffice it to say that you want to be the answer to the questions people are asking when they use a search engine, and one of the best ways to make that happen is to create a regular stream of fresh, useful content.

Hubspot published the results of a ContentPlus report claiming that company sites with blogs have 434% more indexed pages than sites without them. Indexed pages lead to higher search engine rankings—and to more traffic to your site. Continue reading.

Author: Melissa Suzuno.  Article Source

Will You Contribute $25 to the Cause?

YPS is asking each member to contribute $25 to ASTAPAC in support of ASTA’s advocacy agenda by December 23rd.

We want YPS to be the leader, mobilizing our members’ passion and industry involvement to make a difference.

With your participation, we will send a strong signal to our allies and opponents alike: we can do amazing things when we work together!

150 Member Donations by December 23

The American Society of Travel Agents Political Action Committee (ASTAPAC) is a special fund (established under federal election laws) to collect personal, voluntary contributions from travel agent members to support political candidates and parties who support the interests of ASTA’s members.

For over 30 years, ASTAPAC has succeeded in building political influence for ASTA and its members.  Congress realizes that ASTA’s strength comes from the thousands of individual travel agents who contribute to its PAC program.


DOT Hazardous Materials Rule Fix is Victory for Agents and Consumers

ASTA applauds the Department of Transportation’s (DOT) Pipeline and Hazardous Materials Safety Administration (PHMSA) for taking a common sense approach to the way travel sellers communicate information about hazardous materials to the flying public.

Imbedded within a large Hazardous Materials Harmonization Rulemaking published in the Federal Register on Aug. 25, PHMSA has proposed revising its hazardous materials rule [49 CFR 175.25(b)] for telephone and in-person reservations that requires travel sellers, effective Jan.  1, 2015, to (a) verbally recite the hazardous materials notice and (b) obtain the purchaser’s acknowledgement that they understand the rules before being allowed to purchase a ticket. PHMSA’s revised rule for telephone and in-person transactions eliminates the acknowledgement requirement, and permits, as an option, the disclosure to be fulfilled by including a notice on the e-ticket confirmation.

“Over the past three years ASTA has argued, and the government has now agreed, that this rule makes no sense with over-the-phone and in-person transactions. The public interest will continue to be served, as travelers will be given the notice with their ticket, and again at check-in, which they must affirmatively agree to understand before their boarding pass is issued,” said ASTA President and CEO Zane Kerby. “Removing the verbal pre-ticketing disclosure and acknowledgement burden is a huge victory for the travel agency industry, and is good for the traveling public. According to our economic impact analysis, this rule change will save the travel agency industry more than $58 million in initial training and programming costs and $26 million per year in ongoing compliance costs.”

PHMSA’s new rule is consistent with ASTA’s March 25 petition requesting that DOT rescind or modify the existing telephone and in-person requirements. In its petition, ASTA asked DOT, as an alternative, to model the disclosure requirement after its baggage fee disclosure rule, which is fulfilled when an e-ticket confirmation is produced and distributed to the purchaser.

While ASTA is pleased with this outcome, there is still work to be done. ASTA, as a member of the Aviation Rulemaking Committee responsible for producing the industry guidance document—an Advisory Circular (AC)—will work with PHMSA to ensure a smooth adoption of the new rule. Issues that need to be addressed include: drafting compliance instructions and disclosure language for ticket confirmations; consulting with Global Distribution System (GDS) partners to determine how they can assist with ensuring the disclosure notice is provided with all passenger e-ticket receipts; clearly defining what “another equally suitable method” for compliance means; and setting a reasonable adoption date.

The association will represent its members on these and other related issues. ASTA’s previous comments regarding the current AC can be seen at:!documentDetail;D=FAA-2014-0131-0006.

Top 30 Under 30 in 2014

YPS congratulates two of its own (Sarah Bush of D Tours Travel and Jessica Siregar of Largay Travel) for making Travel Agent Central’s 30 Under 30 2014 list.

Click here for the full article.  Here they are: The future of the travel industry, the next generation of agents who will discover new places to go and new ways to connect with travelers. They exist in a 24/7 world of nonstop information, and communicate with each other, with other industry professionals and with clients through multiple platforms. They tweet. They share. They snap pictures and chat about their experiences. And they sell travel in ways that would have been unimaginable just a few years ago. They are Travel Agent’s top 30Under30 for 2014. Over the past several years this feature has created a buzz in the industry and also helped fuel a community of young professionals who enjoy being a part of a special growing niche in the travel industry. This year’s list of young agents, all of whom were under 30 when the year began, is a testament to our combined success.

Author: Travel Agent Central.  Article Source

5 Top Apps for Travel Agents

Travel apps, just like travel agents, are essential for travelers in today’s world.

That’s why it’s only natural to highlight top apps for agents and their clients.

Being an agent is tough work. You have to constantly tap into the pulse of your clients to ensure they are being served excellently, while also dealing with making reservations and ensuring yours truly is accounted for, too.

But thanks to the work of companies like Sabre and other prominent technology providers for the travel industry, the complications of yesteryear are beginning to evaporate into thin air (literally, if you catch my drift).

If you are a tech-savvy agent looking for an app to make your life easier, you’ve come to the right place. And if you aren’t a tech-savvy agent, it’s time to make friends with technology (it will love you back).

Here are five top apps travel agents must check out., Android, free)

You may have heard of already.

It ensures passengers are able to claim their rightful compensation for flight delays, cancellations, missed connections and overbooking.

Now, is able through Sabre’s Red App Center for travel agents.

The app monitors thousands of bookings, detecting delays and cancellations that can net passengers up to $800 via EU law. And if you aren’t flying from Europe, the app also covers flights from the United States to Europe.

Specifically designed by the international passenger rights specialist, the Red App will monitor flights booked by travel agents and flag those eligible for up to $800 in compensation

According to, only 2 percent of eligible passengers have successfully claimed eligible compensations in the last decade, leaving more than $5.5 billion in compensation on the table. Last year, an estimated $400 million was left unclaimed, which was actually an improvement from previous years.

This not only accounts for agents, but it also gives agents the information they need to take care of their clients.

Since its birth in 2012, refund.mehas recorded a 94 percent success rate.

Good news for the more than 220,000 agents who work with Sabre.  Read full details.

Author: Ryan Rudnansky.  Article Source

Golf, Tennis, Global Entry Anyone? Here’s What’s New on Global Convention Agenda

Golf, Tennis, Global Entry Anyone? Here’s What’s New on Global Convention Agenda

The agenda for the ASTA Global Convention (AGC) is updated on a near-daily basis. What you need to know this week is that if you are tired of being stuck in long airport security lines, ASTA has arranged for U.S. Customs and Border Protection (CBP) to be on-site in New York City on the first day of the ASTA Global Convention to conduct “mobile enrollments” into CBP’s Global Entry trusted traveler program. The enrollments will take place from 11 a.m. to 2 p.m. on Sept. 14, as convention attendees are boarding the Norwegian Breakaway.

Once approved as a Global Entry trusted traveler, enrollees can use the Transportation Security Administration’s (TSA) dedicated PreCheck lanes when traveling domestically, which means shorter lines, no taking off shoes/belt, no pulling out your “3-1-1” bag and no separate laptop bin. And when flying internationally, it means you can head straight for the Global Entry kiosk and onto baggage claim – no waiting in the Customs and immigration line.

To take advantage, you must submit the proper forms , receive your conditional CBP approval and schedule your interview by Aug. 29. Registered delegates may find complete details on how to schedule the interview here.

A recent Reuters article about Global Entry asked the question “Is it worth $100 to skip airport security lines?” The answer was a resounding “yes” in the opinion of two frequent travelers – “It’s a beautiful thing,” said one, while the other said “This is one of the best $100 I’ve spent on travel.”

According to ASTA member Heather Dolstra of Democracy Travel in Washington, DC, who enrolled in Global Entry in Los Angeles in 2012, having mobile enrollments in New York is “reason enough to go to Convention. We did our interviews in Los Angeles…and have enjoyed Global Entry (and TSA pre-check) ever since. It was such a benefit to have a one-stop-shop at the [convention].”

Also new to the agenda is a golf outing on Sept. 18 on Bermuda at the Port Royal Golf Course, home of the PGA Grand Slam. Cost is $200 per person or $750 for a foursome. On the same day at roughly the same time is a tennis outing to the Elbow Beach tennis facility. This is complimentary for ASTA attendees, but you must pre-register. Check out the 13 other on-island sightseeing activities scheduled for Sept. 17-19 on the agenda, such as a Dolphin Quest Dip Program, Blue Water Divers and Watersports and local tour experiences with Bermuda Explorer.

Do You Sometimes Struggle to Find New Ideas?

Back in 1866, a 19-year-old man in Louisville, Kentucky purposely requested the overnight shift when he accepted a new job working on the Associated Press news wire. The typically quiet wee hours of the morning allowed him plenty of time to do what he truly enjoyed: reading, imagining and testing his new ideas.

One evening he got a little carried away. The curious young man was working with a lead-acid battery when he spilled sulfuric acid onto the floor. It ran between the floorboards and onto the boss’s desk downstairs. The next morning he was promptly terminated.[1]

In retrospect, the whole world should be thankful he was fired, for that young man was Thomas Edison, who would go on to become one of the world’s most prolific inventors. Few people in history have done more to improve the human condition.

Edison’s creativity earned him a personal fortune and helped turn the United States into a major industrial power.

You never know when and where inspiration will come.

The legendary businessman Henry Ford, continue reading.

Author: Jeff B.  Article Source

My Travel Agent Rocks!

“My Travel Agent Rocks!” blog launched this week as part of a consumer awareness campaign. The blog will be featured on ASTA’s consumer-facing website,

“The new blog will regularly showcase what an ASTA member did to help one of their clients experience the trip of a lifetime, or to save that dream vacation from disaster,” said ASTA President and CEO Zane Kerby. “This website both reminds the traveling public of what agents do for them every day, and brings new clients directly to our members,” he said. The website connects consumers with professional travel agents, either based on geographical location, or by expertise, such as agents who are specialists in European river cruises or Caribbean honeymoons. brought $1.3 million in sales leads directly to ASTA members in the first six months of this year alone from travelers searching for a vetted travel counselor. The first several blogs will be culled from the dozens of nominations made for this year’s Extra Mile Award that will be announced at the ASTA Global Convention on board Norwegian Cruise Lines’ Breakaway on Sept. 15, including the three finalists being voted on by the public. Voting ends today. In the future, travelers and agents can submit their own stories to the blog.Travel consultants sell more than $86 billion worth of air tickets, $15 billion in cruises and $9 billion in tour packages each year, and this blog reminds the traveling public of the many reasons why ASTA members are the best resource for planning a trip.“These inspiring stories that flooded in for our Extra Mile Award remind us again and again that, without an agent, you’re on your own,” said Kerby.

Author: Jennifer Michels.  Article Source

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