4 Things to Build Human to Human Strategy Content

Content marketing seems to be the newest thing that every startup and big organization is trying to build on. But if you haven’t produced content before, how do you approach it? We aren’t all writers, but when it comes to the approaching and providing your audience with a valuable read that is somewhat realted to what you do everyday then it is easily achievable by any one person. But how do you approach it?

 Build an effective system for your content producers

Organizations often make the mistake of selecting their content management systems based on the “Technical Features” these systems have. It is a a big list of buzzwords and complicated names that only 2% of the organization would understand and care about. This gigantic system might somehow suit their needs on paper but does it suit the needs of the most important part of the system: the user.

Have a great content management system isn’t the formula or the trigger to make your video go viral or to write a blog post that will be shared across the globe. These systems are used by people. Thus to be a successful content creator, you need to be able to know what the people want, what is the value you are bringing to them with this new system, and what is their role in creating and maintaining content in your organization.

Understand your people

For your reference, here is a list of the easiest and most useful content management systems to date: https://www.udemy.com/blog/best-cms/

“CMS/Content Management System: It’s a buzz word in the web development industry as it helps website managers present their information to the internet audience.”

Build your content for your audience: Bring Value

Click here to read the entire article.

Author: Motasem El Bawab.  Article Source

ASTA Destination Expo Sends Positive Message

Travel trends, agent education and industry evolution were among the hot topics in Marrakech, Morocco, in late February, when nearly 300 travel agents from the U.S. converged for the ASTA Destination Expo (ADE), a five-day confab of networking, instruction and exploration of one of northern Africa’s most legendary cities.

The gathering also provided a forum for ASTA officials to publicize their organization’s progress in the industry.

“ASTA is coming back, folks,” said Roger Block, chairman of ASTA and president of Travel Leaders, noting that ASTA is now on sound financial ground. “The focus on the financial side of the house has been extremely important.”

Moving forward, Block said that ASTA’s goals include attracting younger members and further developing educational opportunities for agents of every age and experience level.

“ASTA is in the unique position of offering the type of education that no consortium can,” he said. “We came up with education tracks for corporate-focused agencies, for leisure-focused agencies, for business owners and more. We think it will be totally unique. Whether you’re 20 and just getting into the industry or whether you’ve been in the industry longer than I have, you’re going to find education that will be very valuable for your business.”  Continue reading here.

Author: Mark Chestnut.  Article Source.

The Next Generation of Travel Pros

Back in the 1990s, when I was editor in chief at my previous publication, a young Disney executive came to me wondering why we always had older people (usually older men at the time) on the covers of our magazine.

I really didn’t have an answer for that except to agree with him — we often put presidents and CEOs of top travel companies and some agencies on the cover, usually men, and not younger people in the travel industry.

But his query and suggestion — that we figure out a way to highlight the “rising stars” in the business — got me thinking. We ended up creating a special, first-of-its-kind supplement called “100 Rising Stars” that was published annually for nearly 10 years. In that supplement we identified those executives 35 and under who were nominated by their companies or travel agencies as “ones to watch” in the industry. Many of those “Rising Stars” now hold top executive posts in the industry today.

We tried to do the same supplement a few times over past 10 years at TravelPulse’s sister publications, Agent@Home and Vacation Agent magazines. But either because of our own failures at promotion or just lack of interest in the industry, they never really took off, at least not like the previous incarnation back in the 1990s when we had 32-page plus supplements.

The goal of these supplements really was to get younger people noticed as well as interested in the travel industry professions, and in the travel agent profession in particular. For far too long, most young people have simply not even known they could find rewarding careers as travel agents. Many also still don’t know that the travel agency profession exists.

Click here to read the entire article.

Author: James Shillinglaw.  Article Source

How To Perform Under Pressure: 5 Simple Tips

What’s the difference between you and Rory McIlroy on the green? Well, apart from about a 50 stroke handicap, the main thing that sets apart people like pro athletes from the rest of us is the ability to perform under pressure.

Maybe you’re not trying to win an ugly gold blazer, but we all face moments of pressure in our lives, especially at work.

So how can we cultivate the same sort of mindset and skills as a professional athlete on the course — in the boardroom?

It’s mostly mental.

Turns out, according to sports psychologists, the way we face a stressful situation mostly comes down to how we instinctively react in those first few moments. Do we assess the situation as a challenge to be met, or a threat to be feared.

A lot of this is instinctual — which is why it seems like some people are just wired to perform well under pressure. But there are some ways you can help increase your chances of success, even if you aren’t one of those lucky ones wired to meet a challenge.

1.Prepare. Then prepare some more.

A lot of the “stage fright” type fear that arises when we are forced to perform comes from worry that we aren’t prepared — that we’ll forget our lines, sound like an idiot, our tech won’t work or we’ll fall off the stage. The best way to address this fear is to practice. Practice a presentation forwards and backwards (literally). Test out all the tech beforehand. Walk the stage. Whatever you can do to feel as prepared as possible.

Click here to read the entire article.

Author: Bernard Marr.  Article Source

ASTA Board of Directors Add Seat for Consortium Member

Alexandria, VA, March 17, 2015 – The Board of Directors of the American Society of Travel Agents (ASTA) has added a seat designated for a Consortium Member to highlight the significant and growing contribution these members make to the association.

“Our consortia members have really stepped up their commitment by either mandating or subsidizing membership in ASTA for their own members,” said ASTA President and CEO Zane Kerby.  “They realize that a stronger national trade association representing travel agents benefits the entire community of agents and we are grateful for their continued support.”

The Board voted to add the seat at its meeting in Marrakech, Morocco, at ASTA Destination Expo, held Feb. 26-March 1

. To be eligible to hold the seat, the member must belong to a consortium that either mandates membership in ASTA, or fully subsidizes membership for its members. Currently, the only consortium that satisfies the criteria as now written into the bylaws is Signature Travel Network.


The consortium member position will be filled by rotation every two years in the order in which the consortium members qualified for membership. All directors serve from the end of the ASTA annual fall meeting in the year of his or her election until the end of the ASTA annual fall meeting two years later, or until a successor is elected or qualifies.

The ASTA Board of Directors has nine Directors-at-Large; three Directors selected by the Chapter Presidents Council; one chair of the International Chapter Presidents Council; one Director elected by NACTA; two directors selected by the ASTA Corporate Advisory Committee; and one Consortium Member. The CEO is a Director ex officio.

Article source.

Get More From Your ASTA Membership

Tuesday, March 31, 2015

2:00 PM -3:00 PM EST

Whether you’ve been a member of ASTA for two years, twenty years or you are finally ready to make the commitment, this webinar will deep dive into how to make the most of your ASTA Membership. You will walk away with a better understanding of:


- How your ASTA affiliation supports your agency
- The resources available to you that will save you time, money, hassle and make sure your agency stays compliant and fine-free
- How to use ASTA’s lead generation tool and Member Directory to grow your business
- Pressing issues hitting our industry this year and how you can help and stay informed.

Register today for this webinar.

Meeting the Needs of Millennial Travelers

There’s no sense denying it — millennials matter.

This year, the generation born in the 1980s and ’90s will surpass baby boomers as the nation’s largest living generation, according to a forecast by the U.S. Census Bureau. Forbes has named 2015 “The Year of the Millennial Consumer,” and Accenture research predicts that millennials in this country will spend about $600 billion by the year’s end.

While that sounds like an enormous amount of revenue, the total is expected to soar as the generation reaches its peak spending years. To that end, London-based market research firm Mintel estimates that millennials in the U.S. will have more than $1.4 trillion to burn by 2020.

Travel planners hoping to tap into the market need not fret. Millennials are actually using traditional travel agents at a higher rate than other age groups, a recent study suggests. Travel and hospitality marketing firm MMGY Global found that 28 percent of millennials used a traditional travel agent in 2014, compared to 15 percent of generation X and 13 percent of baby boomers.

“There are so many great things an agent can bring to the table, and it’s our job to look out for our clients night and day,” said Tyler Diehl, CEO of Zapdog Travel, a corporate and entertainment travel agency for millennial clients. “That’s not something you’ll get through Orbtiz. My clients are mainly people who have never used an agent before, so it’s an ongoing learning process for both sides.”

Because top travel brands have been monitoring millennial trends closely for years, there’s more youth-oriented product for travel agents to sell than ever before. Just about every sector of the industry has responded by creating new brands expressly for millennials, adding creative services and amenities or completely overhauling brand communications to appeal to this profitable travel segment.

Read on.

Author: Skye Mayring.  Article Source

How Good a Listener Are You?

A good listener is someone who has not only heard the facts of the situation, but the mood, emotions, needs & assumptions of the other person. What does that mean in reality? They not only hear the facts of what someone has said but also the richer and often more meaningful information that is a critical part of their narrative. They notice the mood and tone of the other person – Are they anxious? Are they calm? Are they excited? Are they upset? They hear the needs of the person. Do they need reassurance? Do they need acknowledgement? Do they need praise? Do they need help? And they notice the assumptions the other person has made…are they relying too much on one data source? Have they involved all the key stakeholders or just the ones they like? Are they underestimating themselves?


Powerful listening is an involving and active process. It also creates powerful conversations: the quality of the listening ensures that the other person feels understood, that their experiences have been heard and that you as listener are engaged in their situation. And it feels pretty damn good to be on the receiving end of this kind of listening. As Mary Lou Casey once said “what people really need is a good listening to”. This isn’t just a ‘feel good’ exercise though (although there’s a lot to be said for the powerful well being benefits). It’s a relationship building process. In the workplace, powerful listening has many benefits.

Here are just some of them:

•Better understanding of needs (less time wasted)
•Increased motivation and morale (higher levels of discretionary effort)
•Higher levels of trust (better working relationships)
•Greater collaboration (less stress and better performance)

Of course, the reality of work is that time pressures, expediency, habits, stress etc etc…can all get in the way of powerful listening and then what happens is the classic listening trap:

“I’ve heard what you’ve said and now I’m going to fix it/ you”

Author: Hanna Nutley.  Article Source

Congress Needs to Hear From Travel Agents

 ASTA travel professionals across all segments of our industry will converge on Capitol Hill to speak directly to lawmakers about issues that matter most to travel agents and the broader travel and tourism industry, including air travel distribution, Cuba travel freedom and discriminatory local taxes on car rental customers. Join us and make your voice heard.

Legislative Day, March 19, 2015

With your participation, we can make a meaningful impact in Washington at a time when our industry faces myriad public policy challenges.

You will have an opportunity to meet with your elected representatives and their staff.
We have experienced staff already setting up appointments.

Register Today

All ASTA members are invited and encouraged to participate.
Due to the time and effort to secure ASTA member meetings on Capitol Hill, we must limit space to the first 75.

Top 10 Ways to Capture Attention

You probably deal with attention issues every day. How do I get the attention of new customers? How do I retain the attention of existing clients? How do I captivate my boss or my upcoming date? It’s a hard problem to solve, especially since very few people understand how attention fundamentally works.

Writing my new book Captivology: The Science of Capturing People’s Attention, I combed through more than a thousand research studies and interviewed dozens of scientists, PhDs, business leaders, and luminaries to understand why we pay attention to certain people and ideas and not others.

For my friend Guy Kawasaki, I’ve cherry-picked ten ways to capture attention, based on my research. While they won’t make you a superstar, they will help you capture more attention for your ideas:

1.Give people a hot coffee. Studies show that we associate the physical sensation of warmth with interpersonal feelings of warmth. In other words, if you give somebody a hot cup of coffee or tea, they are more likely to have positive feelings towards you.

2.Put a red border around your profile picture. Want to win at Tinder and online dating? One study found that just putting a thick red border around a person’s face increased how attracted a stranger found that person. Red is your friend in the dating world.

3.Use contrasting colors for “Buy” buttons. Amazon.com is filled with orange and yellow “Buy” buttons for a reason: they have clear contrasts against the site’s white and grey backgrounds which means a higher click-through rate.

Click here to read the entire article.

Author: Guy Kawasaki.  Article Source

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